What Makes a Successful Competition?

With an optimized contest landing web page total with social share choices, perk access, and a referral feature you might think that you’ve made the most of the number of individuals that will participate in your competition right?

Well, you’d be wrong! There’s another tool that can assist boost the number of people entering your competition: a popup.

Popups can be activated based upon:

Loading a web page
A customer attempting to departure
Quantity of time on the web page
Mouse hovers or web page communications

Competitions that make use of popups as an alternative method for access are able to get back at more engagement compared to having a solitary entry kind alone.

Email Automation
The most effective competitions capitalize on e-mail advertising and marketing by automating follow-up e-mails that offer appropriate web content and deals. Generally, 1 or 2 emails works best, as well as can be anything from:

Follow up deals
Notifications of upcoming sales
New upcoming competitions
A special voucher or discount code
Access to a cost-free product
Have a look at an instance email automated to send after a social contest. After a customer enters they are automatically sent a link to download a complimentary book.

Providing competition participants with helpful related material through email is a great means of supporting them additionally down your advertising and marketing funnel.

There are a lot of components that comprise a successful contest. Each plays its very own unique function, however, incorporated they can aid to create an effective competition.

Those elements are:

The style and usability of the contest page
Where it’s hosted
Attributes to increase interaction
Contest follow-up emails
It is very important, to start with, a plan of action that takes into consideration every one of these choices, integrated with a subsequent lead nurturing strategy for turning new leads into sales.